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Cattaraugus dairy farmer helps state b-ball champs refuel with chocolate milk

LISS photo
Rich Hill (left) of Cattaraugus, celebrates with Class C Girls Basketball champions at the tournament in Troy.

CATTARAUGUS — A Cattaraugus County dairy farmer and veteran high school basketball referee was on hand at the New York State Public High School Athletic Association’s (NYSPHSAA) recent basketball championships in Eastern New York to celebrate the region’s athletes — and promote chocolate milk.

Rich Hill, of Hill’s Valley Farm, attended both the boys games in Glen Falls, and the girls tournament, in Troy, handing out chocolate milk and awards to the winning athletes.

“As a dairy farmer, I’m proud of the nutritious, wholesome milk our cows produce,” said Hill. “And as a high school basketball referee, it’s especially meaningful to me to help distribute chocolate milk after the game to these athletes who’ve given their all out on the court.”

Chocolate milk is the ideal sports recovery drink for student-athletes to consume after a hard-fought game. It contains the golden ratio of carbohydrates to protein — about three to four grams of carbohydrates for every one gram of protein. This ratio helps to rehydrate the body, repair muscles, and replenish energy after exercise.

“Refuel With Chocolate Milk,” a campaign funded by dairy farmers through American Dairy Association North East (ADA North East), is the presenting sponsor of the NYSPHSAA State Basketball Championships and the official beverage of the Association’s athletics.

ADA North East’s sponsorship provides funding for all NYSPHSAA championships, chocolate milk for athletes after each event, and nutrition tips for coaches through monthly newsletters.